The eCommerce industry is the most successful and popular. Imagine how eCommerce businesses make people’s lives easier.
Online business has been a significant force in any industry or niche, whether electronics, fashion, or something else.
With just a few clicks, you can purchase anything online. Magento is one of the most popular shopping cart platforms for eCommerce. It helps to build a brand that people will love to shop online. Magento development is one of the most popular services and processes. There are thousands of brand websites powered by Magento.
Designing an eCommerce store
Design for Security and Trust
It is essential to create a website that shoppers can trust. Many shoppers are concerned about privacy. They want to know if the website can protect their personal information through secure transactions. If they are unsure about a website, shoppers will turn to other brands.
There are a few ways to communicate trustworthiness.
- Include a business overview.
- Give a photo of the people behind the brand
- Provide general information
- Social media links
- Contact information
- FAQ page – Frequently Asked Questions
- Make it easy to find store policies.
- Shipping and Return Policies
- The return process and products that can be returned
- Write in plain English to avoid legal and internal policy jargon
Share your reviews. Reviewing a product helps shoppers understand it better, ease any concerns and offer a great user experience.
To take things one step further, you can include product reviews and additional reviewers’ information. This makes it easier for customers to benefit from the opinions of others.
- Add trust seals that are recognized.
A trust seal is used to verify that a site is legitimate and secure. Trust organizations may also offer insurance to protect against fraud. Trust seals ensure prospective buyers are assured of a particular transaction, leading to increased sales and a better user experience.
- Secure server
Online shoppers expect their personal information to be kept safe when they shop online. SSL (secure sockets layer) certificates are used to authenticate the site and encrypt any information required to remain closed. This is a sign that the area has secured checkouts. It also indicates data protection by displaying and implementing SSL certificate badges.
- Attention to detail.
If you do not make typos, broken lines or images, pages not found or 404 errors, or other UX errors, your website will look professional and legitimate.
Considerations for UI Design
A site’s look and feel are what make the first impression. In just seconds, people decide whether they like a place. These are some essential UI design tips.
Adoption of visual hierarchy
The top of the fold should have content that is of paramount importance. Sometimes, using less space to bring items closer is more effective than pushing important content below the fold.
Limit font sizes, colors, and font faces. Text that looks too much like graphics could be misinterpreted as advertising. Use background colors and high-contrast fonts to make the content clear.
Follow the brand’s identity.
All areas of the website should reflect branding. The brand’s colors should be consistent throughout the site. They should also set the tone and clarify what products are available. The brand experience must be consistent across all channels. This creates a solid brand-customer relationship.
Popup windows are not to be trusted.
Popups can be distracting, but they do contain valuable information. Popups are more likely to be dismissed by shoppers right away. It would be tough to locate the information again once it disappeared, even if shoppers wanted to.
Respecting the symbols, you already know.
Use icons or symbols that are easily identifiable. Unusual icons will only confuse customers. It is a great way to avoid confusion by providing labels for icons.
Web Design Key Features for Easy Navigation
Well-defined product categories
The website’s top navigation level should display a list of categories. It makes perfect sense to separate products into subcategories and types. The best category labels can be described as single words that describe various products, so shoppers can quickly scan and identify what they are.
If shoppers can’t find the product they want, they won’t be able to buy it. A search function should be created that allows customers to find the product they are looking for quickly.
- Omnipresent search. Place the search box at familiar places on every page. It should be easily recognizable and visible. The usual positions are at the top of the pages or the top right.
- Search auto-complete function. An auto-complete role would make it simple for shoppers to find what they want. This could increase sales potential and help them find the right product.
- All queries supported. Search engines must support all questions, including product names, attributes, categories, and customer service information.
- Allows for sorting and filtering. Shoppers can sort search results by criteria such as best sellers, price rating, and newest items.
Designing the Shopping Cart
The shopping cart allows shoppers to review their chosen products and then make a final decision. The primary purpose of the coach is to direct shoppers to the checkout process. These tips will encourage shoppers to buy.
Give plenty of feedback.
A product added to your cart must be immediately confirmed. Inadequate feedback can only confuse shoppers. For example, if confirmation text is not visible, it could confuse. Animations would be a great idea since they draw the human eye.
Make sure to use a clear CTA (call-to-action)
The shopping cart page’s primary CTA (call to action) should be the checkout button. Use bright colors and simple language for a clear and easy-to-use checkout button.
Mini carts allow shoppers to add products directly to their carts from the same page. They can search, navigate and add additional products using the mini cart widget. These widgets should always link to the entire shopping cart page.
Cart easily editable
It must be easy to access the ability to delete, save for change details, and later such as size, color, and quantity.
The showcase of Product Details
The cart should include names, sizes, images, and prices. This will help customers remember the product and allow them to make comparisons. If necessary, let shoppers review additional details by linking products in their carts and returning to their total pages if needed.
Avoid surprises regarding shipping costs and taxes.
Unexpected shipping costs and unexpected fees are the main reasons shoppers abandon carts. It is essential to know how much shipping and delivery costs will be.
Designing the Checkout
It doesn’t matter how trendy or stylish your design is; it will not be the deciding factor in a business’s success. Neither will it provide a great user experience. An eCommerce company’s success is determined by how many customers have purchased. These are some ways to create a checkout page that converts.
- Could you keep it simple? Reduce the required steps and fields needed to complete the purchase. The default shipping address is a great way to reduce the number of areas.
- Different payment options are available. Different shoppers prefer other payment options. Allow customers to make payments in as many ways as they like. This will help you expand your customer base and facilitate order fulfillment.
- Explicit error indications usage. It is frustrating not to be able to buy. Instead of showing errors after you submit a form, error notifications should be displayed in real-time. Clear and concise error messages should be placed next to the item or in the thing where they are needed. These messages are easy to understand and make shoppers more aware of them.
- Registering should not be compulsory. It is not a good idea to force shoppers into creating an account before their first purchase. Make sure to mention the benefits of registering. You may be able to checkout faster.
- Support. Throughout the checkout process, including a live chat number. Shoppers can quickly get answers instead of leaving the site and finding another place.
- To keep people on track. Multi-page checkouts should include a progress bar to show how many steps are left before completing the purchase. This will eliminate ambiguity and assure shoppers that they are on the right track. A confirmation order and tracking number will be displayed when a purchase is complete.
Remember that eCommerce businesses these days are reliant on their website. People will always think it is of poor quality, regardless of how great the deals are. Consider the customer’s perspective when building your eCommerce website. A successful brand can afford to keep up with the latest web design trends.
Visitors will assume the site is old because it doesn’t do enough business and will look elsewhere.
The bottom line
Online shoppers today expect frictionless experiences in a highly competitive marketplace. It’s not about just creating a website. It’s about creating a great online shopping experience that converts passive visitors to active buyers. These tips and guides in eCommerce web design can help you make significant design decisions to create a fantastic user experience.
UX should also be attractive, professional, user-friendly, and keep customers coming back for more. Due to the low market share and rapid growth, there is still a lot of opportunity for new players in this industry to surpass the established leaders. It takes more than just trying to keep up with evolving trends in website design.
These aren’t a list of things you should have on your website. This is a guideline to help you weigh the pros and cons of different options.